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5 Lead Generation Mistakes Sabotaging Your Marketing Funnel (And How to Fix Them)

Updated: Mar 26



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The Problem: Why Your Website Isn’t Generating Quality Leads

Many businesses pour resources into marketing funnels but still attract unqualified leads. Common culprits include:  

- Unclear audience targeting (e.g., casting too wide a net).  

- Weak lead magnets that fail to address specific pain points.  

- Poor alignment between content, ads and landing pages.  


Actionable Solutions  

1. Refine Your Audience Targeting  

   - Use tools like quizzes to segment audiences by behavior and needs.  

   - Example: "Take our free ‘Ideal Client Profile’ Quiz to pinpoint your audience’s biggest struggles."  

2. Upgrade Your Lead Magnets  

   - Replace generic eBooks with hyper-specific resources

3. Align Ads or Social Media Content with your Landing Pages  

   - Ensure messaging continuity from ad copy to opt-in forms. Make your audience resonate  

 

Ready to Fix Your Lead Generation?  

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